Writing and publishing blog posts or articles on your own website isn’t good enough.
Your website is just one place people might discover your content. Content is everywhere today. It’s insanely competitive.
Did you know more than 3 million blog posts are published daily?
If you’re going to gain any real traction, you need to look beyond publishing content on your website. In addition to mainstream outlets like Medium, sharing your content on industry or niche platforms can also help it get seen by more people.
Think of sharing your content on other outlets like a megaphone: the more places you promote it, the wider the message will spread.
Ready to amplify your content and grow your website traffic and conversions?
Here are 19+ places you should be sharing your content, from the mainstream to the niche.
Do the research first. Try to find the groups that are most relevant to your blog topic. Forget about groups that have words such as “blog”, “bloggers”, “blogging” and similar in their name. One thing I noticed in this type of Facebook groups is that more than 90% of members of those groups are there to promote their content, not to read yours. Don’t waste your time by sharing your content there.
Before you start promoting your blog content in Facebook Groups, try to engage with the group members first. See how they interact with each other and try to participate in group discussions. After you gain some credibility in a group by answering the questions, start sharing your content.
Tweet it Out to Stir Social Buzz
When talking about places to promote your blogs, Twitter is always a part of the conversation. For blog promotion, the steps are similar to posting your content on Facebook.
The catch is, you have to squeeze everything into a 280-character post.
That’s really not a lot — I know. Still, it should be enough for a crisp and clear introduction to your post.
There are also certain posting times that could maximize the visibility of your tweets. On weekdays, try posting at 9 in the morning on Wednesdays and Fridays. Avoid posting between 10 PM and 4 AM since fewer people check their Twitter feeds for news late at night.
While LinkedIn is a great place to share links to your latest posts, an untapped opportunity within the platform is the ability to publish articles.
If you have a strong professional network on LinkedIn, then it would make perfect sense to republish or syndicate some of your blog posts and help your content get that extra mileage.
According to Search Engine Journal, Google doesn’t flag your republished posts on LinkedIn as duplicate content. A good SEO practice, however, is to change the post title and make other minor tweaks before you republish your posts on LinkedIn.
Reddit is one of the most popular communities on the Internet, with over 330 million active users. It goes without saying that there is an enormous potential to drive traffic to your site from the platform. That said, you need to be an active part of the communities (called subreddits) that you’re joining on Reddit before you can start sharing your content.
In order to share links, you’ll need to accumulate karma. Most subreddits only allow you to post links once you’ve crossed a specific threshold in relation to your karma score. There’s no shortcut to gaining karma on Reddit.
You’ll need to be an active part of the subreddit and post insightful comments that generate upvotes.
Even when you’ve accumulated enough karma, you need to be careful while sharing links to your own content. I like to follow the 80:20 rule here, and you should do the same — post links to third party content 80% of the time, and the remaining 20% can be links to your blog posts.
But make sure that any link you’re sharing contributes to the discussion you’re currently a part of.
A lesser-known yet effective social media channel to share your articles and get targeted traffic to your site. Pinterest is my #1 source of traffic, and I love the community over there.
Anything you share here is called pins, and you save your pins in pinboards. You can create pinboards for every category of your site and start adding pins to them. The recommended size for a pin is 600 x 900 px or 2:3 ratio.
The users here love designs and graphics, so if you can create beautiful pins, your pins have better chances of being viral. Unlike other social media channels, Pinterest pins don’t die and will keep bringing traffic to your site for the rest of their life.
While it may not be as well used as in the past, SlideShare is a great place to share content. If you’re interested in promoting a blog post using SlideShare, simply turn the key points of the article into a presentation and include a link back to the original article at the end.
AmplifyBlog is a great place to contribute to the blogging community and be shared with a larger audience. Of course, your reach is directly proportional to your activity and the quality of your submissions.
Once you set up your professional profile, you can start publishing posts from your blog for instant visibility. You can also link to your social media accounts to attract new followers from the platform.
Aside from being a place to share your articles, AmplifyBlog will also provide you with the latest information in the ever-evolving world of blogging. From blogging tools to new marketing trends—if it is relevant, then someone in the community is bound to write about it.
All you have to do is bookmark the site and frequently check the “Home” and “New” sections to learn something new.
Xing is a Social Media for business professionals in Germany. It has many similarities with LinkedIn. So, if your blog content is business related, Xing is a must! Join the groups that are relevant to your business and share your content there.
Every group on Xing has its forums that are like subcategories of one business category. Don’t forget to select the relevant forums each time you share your content in Xing groups.
We’ve already mentioned Pinterest for promoting visual content, but we definitely shouldn’t forget about Instagram. Other than selfies and photos of food, you can also find infographics, blog banners, and product photos floating around.
You can also repurpose your tweetable quotes into more shareable Instagram posts — just like what HubSpot often does.
Flipboard is a popular news aggregator app, available on iOS and Android. It’s also a great place to share your content, curate content, and build authority on a subject.
Flipboard allows you to create different content categories, called magazines, and you can start populating these categories with relevant content.
Just make sure you’re sharing others’ content in addition to your own content. This will build your authority on the platform — helping you gain more followers and traffic for your own posts in return.
If you spend a lot of time on your mobile, Amino is a perfect place to connect with people and share your articles. Amino is a mobile community which has grown millions of users in a short span of time.
Similar to Reddit, they have a community for each and every topic you can imagine. You can join any community and ask questions, share articles, or chat with people.
It is a good place to start as it is not as saturated as other social media channels and you can actually grow big if you use it consistently.
Scoop.it a content curation tool that allows influencers and bloggers alike. It’s all about “scooping” new articles, adding your perspective, and spreading it to build your authority in your niche. You can easily use the platform to showcase your curated content in different channels such as email, Facebook, LinkedIn, and Twitter.
With Scoop.it, you can showcase your collection of curated content and build a readership from there. If you continue to provide useful insights to the topic at hand, then you’re well on your way to thought leadership.
Submit your blog post on StumbleUpon using the Add Page button. Add your post link, check the “safe for work box”, tell what the page is about (add one interest) and add relevant tags. After you submit your post to StumbleUpon you will get a traffic in waves. Watch the magic happens.
Well, you did it — you blitzed through this article and learned how to get traffic to your blog in different ways. Always remember that I’m rooting for you. Go out there, apply the strategies above, and make us all proud!
I’ll be waiting to hear about your results in the comments below. In the meantime, consider sharing this post and helping other aspiring bloggers reach their goals. Cheers and good luck!