Did you know that 70% of clicked search results are organic?
With so many people clicking on organic search listings, it’s vital that you use search engine optimization (SEO) to help your site rank higher in the search results. By investing in creating an SEO-friendly website, you will rank better in the search results and drive more traffic to your page.
On this page, I’ll provide you with six tips for creating an SEO-friendly website that ranks better in the search results.
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#1- Integrate Social Media into Your Website’s Design
Search engines value social media, as do your prospective customers. Incorporating social media elements into the design of your website will help it to rank better with search engines. When designing your website, make sure that you include your social media icons and, for all of your social media accounts, such as Twitter, Pinterest and Facebook.
This will not only rank your site more highly among search engines, but it will also show your potential customers that your company is personable.
#2- Make it Compatible For All Devices
Your website and your content must be optimized for all types of devices that users could use, so that they can enjoy a good user experience when consulting it. There are many tools that can help you with the mobile-friendliness of your website, once you have decided which solution (between responsive and mobile) to implement.
#3- High-Quality Content
The content on your website has a great impact on whether or not it is SEO friendly because, if it’s not able to be indexed by search engines, it will never show up in search results.
To ensure your content is indexable, publish high-quality, informative content that gives visitors exactly what they are looking for, which ultimately lowers your bounce rate (although there is no confirmed connection between rankings and bounce rate).
Also, make sure there is no duplicate content on your website, because that warrants an SEO penalty and can severely impact your ranking.
#4- Placement of Keywords
An SEO friendly web design will make use of keywords associated with your site. Or better put, placement of accurate key phrases.
Keyword generation is not that hard. It is simply choosing words that apply to your service or product. You then incorporate them into the content on your site. You may consider using a keyword generator. An App that produces the top-rated keywords based on your search. Use these words throughout the pages on your site to increase your ranking.
If you offer a service or product that is widely sought after, the goal is to be more specific with your keywords. For example, if your site is about tennis, you may want to use “tennis rackets, tennis outfits or tennis lessons.”
Doing so will better define your rank in the user’s search.Keywords will also be beneficial in increasing your rank in the city where your physical store or office is located.
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#5- Use Internal Linking
As you learn more about how to make your website SEO-friendly, don’t forget to focus on internal linking on your site. Internal linking is an easily overlooked part of SEO. This practice helps search engines discover new pages on your website and index them.
You may have awesome pages with valuable content on your website, but Google may not be able to find it. Google won’t always find every page you have your website, so you need to help Google find them. Internal linking helps Google discover these pages and index them in the search results.
If you want to use internal links on your site, use them correctly. You don’t want to add links to your pages randomly to get those pages indexed. The pages need to be relevant to the topic and anchor text you’re using on the page.
#6- Give Your Site Structure with the Right Headers
Every page on your website should have a title, a subtitle and so on. When search engines scan your website, they’ll understand your content better if you are using the correct text hierarchy. The most relevant part is the title of your page, and you should define it as H1 (in the Text’s Editor).
The H1 should be descriptive of the page’s content and you shouldn’t have more than one H1 per page. Choose your title carefully and don’t forget to include your main keywords. Following your H1 in the hierarchy of headers is H2, H3, etc.
While H1 corresponds to your title, H2 and H3 correspond to your headings and subheadings, respectively. The clearer your text structure is, the easier search engines will digest your site’s content.
Admittedly, it is very important to make a website attractive and user friendly. However, making it search engine friendly is equally important. Therefore, developers and designers should learn at least some of the important SEO techniques.
They should know how the crawler works and how websites get ranked. Or, an SEO professional should always be there with the team working on a website.
I hope that those tips will be a good start for making your online presence more visible and user-friendly. If you already begun your SEO adventure, you can treat the above tips as a checklist that helps to keep your strategy relevant and effective.
If you have any suggestions, want to share other SEO tips or just want to talk about SEO strategy that worked for you, leave a comment.