When you launch a blog you soon realize that you’ll likely encounter several challenges along the way. The blogging experience is a very rewarding one but just like every great thing it also hides difficulties and obstacles. However, these challenges shouldn’t scare you away but instead, strengthen your blogging voice and authority.
In today’s post, we’re sharing seven of the most common blogging challenges every influencer faces and tips on how to overcome them. Read on!
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#1- Finding the Perfect Niche
Finding a niche, or a specific topic for your blog is an initial challenge many bloggers face. Make no mistake, it’s way to easy to overthink this process.
Having been through this process on more than one occasion, we can say without a doubt, the number one fear is picking the wrong niche. Your mind is probably overflowing with the “what if” scenarios.
Determining where your interests, skills, and passions lie can make finding a niche easy and turn the writing process into a breeze. As long as you can produce consistent content within the niche, the next challenge is simply to start writing articles.
Don’t spend more than about 5 minutes worrying about making a wrong choice. There is absolutely nothing that says you can make a change down the road or transition from on niche to another.
Learning how to assess different niches is a process that improves with experience. And the only way you can develop that experience is by getting started ad being willing to make mistakes.
#2- Writing High-Quality 2,000+ Word Posts
While content length is generally arbitrary, it’s been proven that articles close to or above 2,000 words generate better rankings, more links, and more traffic.
They solve multiple pain points and questions with a single post, leaving no need for a user to click back to Google.
At least, they should.
But writing content like this often leads to fluffy content with no real added value. Just because studies show that your content should be longer doesn’t mean filler is the answer.
It means more of everything users are looking for: subtopics, tutorials, guides, exact steps, and images to showcase them.
There is no magic number for word count. Just having a page with 2,000 words doesn’t send signals to Google that say “gimme the rankings.”
Each section of content in your piece should solve user queries, and most of all satisfy user intent completely.
In a tool like Ahrefs or SEMrush, look up your target phrase and start compiling an outline based on related topics, searches, and intent.
#3- Difficulty Monetizing Your Blog
There’s nothing wrong with blogging for profit. The only problem is that it can be difficult to make the leap from blogging as a hobby to fully monetizing your blog.
Here are a few tips that might help:
- Research Your Advertising Options Thoroughly
- Track Your Ad Spending And Revenue. Cut Out Sources That Are Costing You Too Much Money.
- Get Customer Feedback on Your Advertisements And Affiliate Marketing Links.
- Create Customer Personas and Choose Your Affiliate Marketing Based on Their Needs.
- Focus on High-Quality Content Above All.
- Take a Look at The Layout of Your Blog. Does it Look Like a Blog With a Bit of Advertising or an Advertising Junkyard That Happens to Have a Few Paragraphs of Blog Content?
- Are You Being Forthright About Your Monetization Efforts? Your Audience Expects That You Are Trying to Earn Money. Just be Upfront About it. Post Disclaimers About Affiliations When You Recommend or Review Products.
#4- Make Your Post Visually Appealing
There’s nothing wrong with a long piece of text, but it can easily become boring and tedious to read. Make the post visually appealing by adding shorter paragraphs, images, bulleted lists, links and statistics. This is also a great way to make your post easily readable for people who only ‘scan’ through the content to find the interesting bits.
Visually appealing posts will almost always have more readers and shares than posts without any interesting parts, images or facts that stand out. You can use images, videos, infographics, short paragraphs and bullet lists to make your blog post more appealing.
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#5- No Clear Purpose
Every blog should have a clear purpose. If you’re maintaining a personal blog your focus is probably just to communicate with friends and family, so you can pretty much post whatever you want. But if you are blogging for business purposes you should have an idea of what you want to get out of blogging.
Many people start blogs because other people are doing it and they feel that it is important, but they don’t always know specifically why.
If your blog does not have a clear purpose it will be difficult to retain the interest of your visitors. They may like one post that they stumble across, but the other content may not be of any interest to them, so they’ll stop coming back.
Solution: Think about why you want to blog
Do you want to blog simply to share your thoughts and opinions? Do you want to use the blog to promote your services? Do you want to sell products? Do you want to build your reputation and position yourself as an expert? Do you want to make money from affiliate products or ad clicks?
The path that you take with your blog should be heavily impacted by your purpose. For example, if you are blogging to build your reputation or to promote your services you will want to focus on providing the highest quality of content possible, and the type of information that visitors are not getting anywhere else. If you’re able to accomplish this, people will start to see you as an expert and your services will be in demand even if you are not aggressively promoting them.
#6- Other People Have Already Written About This Topic
There’s nothing new under the sun. Everything has been talked about before! Those in the arts say that there are only seven stories out there. Yet, we have millions of books and movies to choose from when we curl up with a good novel or a film. The unique thing about your blog will be… you!
Nobody else can tell your thoughts or state your outlook on your industry. So be brave and tell your story from your own perspective. Let go of the excuses and ready…set… blog!
#7- Few or Zero Repeat Visitors
You might be read but not consistently. If very few are willing to stick around and follow your blog, something is definitely wrong.
Solution: It’s important to consider the fact that most people these days browse everything through social media sites. Mostly, people don’t type in URLs, they “like” a page on Facebook or “follow” it on Instagram or Twitter and then if something that content creator posts sparks their interest, only then they click. Meaning it is absolutely crucial that you foster you social media presence. Even better if you form a community that will like and share your blog posts in exchange of, well, you liking and sharing their posts.
In general, I do believe that once you fix all the above-mentioned issues — especially the ones regarding consistency and quality of content — more and more people will be eager to return to your blog and subscribe/bookmark.
Finally, you can also invite your readers to subscribe to your blog or suggest they register for a newsletter and keep them updated on any new posts or events. If you’re not sure how to create a newsletter, check this article out.
Now you know all 10 problems awaiting almost any beginning blogger. Luckily, you also know how to solve them. So, be patient and the work will ultimately pay off and you’ll find yourself in the company of the biggest blogs you know.
And don’t forget to share with me your stories about the blogger problems you faced. How did you tackle them? Leave a comment down below!