If you want to create a website that will be successful and become a mode of passive income for you then one of the most important things is choosing the perfect domain name. Though it is possible to change your domain name, later on, it will cause you inconvenience and lower the ranking of your website.
If I haven’t stressed enough, then I’ll do it now. You need to spend some time choosing a perfect domain name.
I know the struggle of finding a domain name compatible with your business. It’s like treasure hunting. You either hit gold or a rusted metal can.
To ease your troubles, we bring to you some tips and tricks to choose the perfect domain name and that too for no cost at all.
Tips To Choose The Perfect Domain Name
Trust me when I say, you don’t want to choose an unattractive domain name if you want to create a successful blog or a website for your business.
We advise you to choose some time aside simply to choose a domain name but also remember, don’t keep pushing your dream of having a blog. Till you start today, you won’t be successful. Your dreams and aims are better accomplished today rather than regretting not having taken time out for them tomorrow.
Here are the nine steps to a successful domain name
- .com Remains the Best
There are countless, creative extensions out there. The classic and evergreen one remains .com but there are other like.Org, .net and even other extensions targeted at certain niches like.blog , .photography , .nature and .pizza. I’m not even kidding.
Even though you may get tempted seeing all the other extensions we stress over choosing .com extension for establishing a successful blog or website.
Do you want to know why other extension names should be avoided? We are glad to tell you.
.com is classic and therefore people won’t have much trouble memorizing the name of your website. Choosing a .com extension also displays your professionalism. New extensions still haven’t proven their genuine to the audience. So, if you want your audience to trust you then the .com extension is simply perfect for you.
Another negative point about using niche targeted websites is that your readers need to remember your exact domain name to find you which is most of the time a challenge. I say you choose a domain name like www.vicky.ninja and your audience types www.Vickyninja.com on Google search engine, they are most likely to land on a 404 error page.
That’s a steady decline in your readers and the reason you need to stay away from it.
- Including Keywords Is Important
Now you’d be like “Say What?”. Hear me out. The body of your content and meta tags are not the only ones those need you to include keywords. Your domain name needs one too. This is like the secret to ranking higher on Google.
Though it is an extremely difficult feat to find a domain name with a specified keyword as the market is over-saturated but it’s not impossible.
To make your domain name unique you will need to put on your thinking cap and combine your keywords with other general words.
- The Lesser, the Better
When it comes to, content, it’s ‘more the better’ but when it comes to a domain name its ‘shorter, the sweeter.’ Yup, you need to figure out a domain that’s fairly simple to remember, short and not complicated.
So that if the reader wants to find you again, they won’t have a difficult time figuring your website name out. They won’t need to scroll down their search history to find you. The name will just stick to them.
A domain name within 14-15 characters is perfect. If you choose a longer domain name, you will lose more traffic. Why? Because your audience is going to end up trying different words to find your website and give up in the end.
- Simplicity Is Equal To A Successful Website
How many of us are going to remember
None. However, if you create a www.cheeselover.com (I’m sure this one must be out there somewhere) your audience is prone to keep your website name in their memory. Don’t use complicated words in your domain name.
The pronunciation must be the same as its spelling. If you are going to choose high and fancy words, it’s most likely that your audience will have a hard time finding your website again unless they bookmark it.
- Brand It
To be known as a reputable brand or website you need to choose a clever domain name that stays in the memory of your users. If it seems difficult you can do some research and look around similar projects such as yours. This will broaden your horizons.
Be careful not to use something already popular on the web as you can be charged for copyrights.
Think of your domain name as a brand. How do you want people to remember your brand as?
If people pass by a topic related to your niche they must instantly think of your website. That’s why it’s so important to choose a simple yet unique domain name that will grab your user’s attention and remain in their memory.
- Take Out Your Magnifying Glass
You must research thoroughly when deciding on a domain name. You don’t want someone to have the same trademark as yours. You will get into deep trouble for that. Before you register make sure you have an extremely unique domain name that’s solely yours.
- No Hyphens Please
When deciding on a domain name you need to keep in mind that you shouldn’t include any hyphens.
Scammers generally have a domain name with hyphens so you should stay away from a domain name full of hyphens.
You need to prove your professionalism and genuineness to your readers. If you don’t want your audience to end up elsewhere you should stay away from hyphens.
- Keywords with Double Letters
You may think words with double letters may look unique but they are more prone to confusion amongst readers or clients.
A single typo may lead your audience elsewhere and you don’t want that to happen. Try not to use a domain name with double letters, for instance, kkey.com, it feels a lot more branded if its a simple key.com and easier to remember.
The Last Tip – Focus On Your Niche
It’s an excellent idea to find a keyword related to your niche. This lets your audience instantly know if they are exactly where they need to be. It will also be easier for those finding topics on your niche to find you.
If further down the road you want to broaden your horizons and actually, I should say broaden your niche for instance, instead of blogging about only rafting you may want to write about dirt bikes as well but your website is named www.raftlover.com then where are you going to add dirt bikes to?
Make sure that when you choose a domain name you also focus on sports as a whole niche so instead of raftlover.com you can choose adventurelover.com so that you don’t have to go through the hassle of changing your domain name in the future. For more ideas related to starting blogs or online money making ideas, you can click right here.