Yes, writing blog posts can generate massive leads. It’s not as counter-intuitive as you might think.
If you’re asking yourself:
- “How on earth can writing a blog post get me MORE sales??!”
- “I don’t have time to write blog posts, I’m too busy selling!”
- “Surely writing blogs is a job for marketing and not sales?”
Well let me clear this up right now, writing blogs plain and simply CAN and WILL get you more sales, and I’m going to show you how.
What gives me the right to show you how to write successful blogs?
“Over the last 2 years I’ve written over 170 blog articles including several viral blogs, some being read over 400,000 times each. These blogs have created countless sales opportunities and proven to be a crucial part of my sales process.”
So because of blogging, I’ve built a strong personal brand that has unlocked massive opportunities.
I’ll show you how to do it too.
Let’s start off with what a blog is.
>> Turn Your Content Into Sales by Hiring a Pro Content Writer <<
The Meaning of Blog
A regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
Blogs tend to be informal pieces of writing that may tell a story, provide insight, educate, share expertise, and spark debate.
They are one of the most popular forms of online content as they are bold, brief and easy to digest.
It’s generally something light, like a few pages from a book.
Instead of reading newspapers or books, people now read blogs.
If your prospects and customers are reading blogs, then why wouldn’t you want to utilize them as a method of prospecting, building trust and showing expertise?
How I “Got Past The Gatekeeper” By Writing Insightful Posts
There was once a local company with a very tough gatekeeper that would reject all my attempts to get past them.
Been there before right? Frustrating!
This is when I decided to start blogging…
After publishing my weekly blog, I noticed that someone from the same company I was targeting had liked my blog!
This was a fantastic opportunity to get an “in” with this company so I popped the lady a message to thank her for reading my blog and ask what she liked about it.
A short conversation later she connected me directly with the right person and a meeting was booked!
That meeting turned into a pitch which resulted in a sale and a great customer.
Stop Hating On Social Selling. It Works!
This is where social selling works.
“Social selling is not about replacing any part of the sales process but acts to ENHANCE it.”
I still attempted to prospect that company via cold call, and I would have continued to do so.
However by integrating social into the process, writing a blog, engaging someone within the company and leveraging that opportunity to get to the buyer I was able to fast track that process.
What Makes A Good Writer?
Not every sales person will make a good blog writer, however there are plenty of sales people out there who craft masterpiece articles built to attract business.
A good blog writer does the following:
- Has the ability to capture attention.
- Can give people a reason to want to speak to you.
- Can articulately provide unique, valuable insight.
So, here are my top 5 tips to writing successful blog articles:
1) Pick An “Oh My God I Have To Read This” Blog Title
Put yourself in your reader’s shoes.
Their social media feeds are BLOATED with content.
They spend several minutes at a time scrolling through to catch up on what’s happening in the world.
The only content that will attract their attention is the ones that REALLY stand out.
When you create your blog title it has to draw people in to want to read it.
Top Tip – Try this headline analyzer for more engaging headlines.
2) Select A Super High Quality, Compelling Image
There is nothing worse than a poor quality image on a blog post to ruin it.
If you want to appear like a trusted source, make sure your quality reflects that.
3) Provide Unique Value & REAL Insight
“Don’t fall into the trap of just talking about YOUR company or YOUR product – @DanielDisney86”
The blog isn’t and should never be a sales pitch.
The blog should always be about providing insight and value.
Here is what true, unique value means:
- One Of A Kind
- Differentiated Style / Voice
4) Always Encourage Audience Engagement (And Make Sure You Respond)
If you want your articles to go viral you want to drive as much engagement as possible.
This can be done by asking for their thoughts, creating debate, setting a vote. Something that encourages them to click Like, Comment or Share the blog.
5) Do It Consistently, Or Don’t Do It At All
Whilst writing a single or inconsistent blog is better than no blog, to get the best return I would highly recommend making it a consistent thing.
This could be weekly, fortnightly or monthly, but set a plan and make sure you stick to it.
If you haven’t written a blog before I highly recommend if anything giving it a try.
“3 years ago I had never written a blog, meanwhile today I have created endless opportunities through blogging.”
I have seen others create amazing opportunities through blogging as well.
Guess what that means?
You can do it too.
Sources: instapage, socialmediaexaminer, marketinginsidergroup, neilpatel, tryinteract, autogrow, bluleadz, dummies, pagewiz, ismartcom
Great Ali! A lot of tips here that I will be using to improve my writing and boost engagement. Thanks!
Thanks for your comment Karin, appreciate it. 🙂
Thank you for this wonderful information on blogging.
I found a lot of tips that I could use in the future while writing my new blog for my website.
thank you and hope to read more.
You’re more than welcome Shishir 🙂
All your emails have been very helpful. Especially this one. I’ve been stuck on this for days. This info gives me an easy straightforward way to let me know if I’m headed in the right direction.
You’re more than welcome Laurie, I would be happy if I can help you with my guides. 🙂
I gained great insight. I wasn’t sure about what niche I should choose. I also understand more clearly about the SEO. Thanks much Ali.
Thank you Helen for your comment. 🙂
This is very insightful Ali thank you.
You’re welcome )
This is a superb “how to” and is chock full of wonderful tips for the new blogger.
Content is well researched and presented with more than enough information to get someone on the way to blogging profitably.
The headline analyzer is the perfect gift for someone starting out. This tool alone will help attract visitors to any website if used correctly.
You write in a very clear and concise manner and leave lots of white space which makes your page easy to read. The graphics you have included do not clutter the page and are all relevant to your subject.
Over all a clear, concise presentation. An awesome post!
You’re more than welcome John. I’ve just try to help my experience in blogging and affiliate marketing with others who like to make their own online business and I would be more than happy if you find my post helpful. )
Hi Ali, I looked at your website and I had a hard time leaving! The text and graphics are laid out nicely and well balanced. Your entire website strikes me as friendly and casual, and not created by some monolithic corporate advertising firm.
I can tell from your blogs that you have been doing this for a while. I’m just getting started in the world of affiliate marketing and I’m seeing a lot of good information and services that can help me attract traffic to my website.
I’ve considered outsourcing content and this is something worth trying a least once. I’ve heard bad stories about doing this, but I see its value if done correctly and economically.
I bookmarked this site and plan to read and explore further. There are a lot of things to learn here. Keep up the good work, Ali!
You’re more than welcome Bob. I’m happy to see that the provided information was useful for you. )
Wonderful article! I am just starting out with my online business and I found this article to be very helpful.
Blogging is a great way to get your content/brand out there. I really like your top 5 tips for successful blog articles. You hit the nail on the head! I have saved this article for future reference!
I agree with social sharing. You are spot on about getting yourself involved on other channels where your target audience is. Get involved with your target audience and you will see success!
I share all of my content on social sites, and I integrate myself within select communities. This is a must-read article for anyone thinking of writing blog articles!
Thanks for your comment Elise. )
I love the tips you gave in what makes a great blog. I will use these tips as I am creating future blog posts.
Thanks for your comment Andrea )
This post is exactly what I needed and didn’t know. In my case (and I’m sure a lot of other people can relate), I’ve always thought about starting a blog but I felt like it wouldn’t take me anywhere or it would take ages before I could actually earn something from it. But something I feel no one really takes into consideration these days and they definitely should, is that you should work for free before people start rewarding you for your effort. Your article has everything that you mentioned in it, so it’s got all it takes to catch someone’s attention, and like you said, sell something. I’ve saved your website and I’ll definitely check it out again because it manages to motivate me not to give up. 😉
Glad to see that you’ve found my article useful lulia. I’m sure that you can get success in your blogging journey.
I enjoy reading your post. As someone who recently started blogging, i find importance in it. At the start i doubted myself, I had no previous experience except some school and college papers. Than I realized if so many people can do it, why shouldn’t give it a try? So i did!
I must admit it was a bit tricky at the first, but as time went by I find it easier and I started to enjoy doing it. Thanks for the tips you wrote. I will try to apply them to write my next article. I’m looking forward to reading more of your content.
You’re welcome Srdjan. I’m sure that you can get success with your blogging journey. )
Thanks for the great post!
I hope you’ll write more like this post in the future!
Good luck bud!
You’re welcome Alan )
I loved reading through your story about about blogging. And I have to say I agree with what you are saying. I have done various blogs and they are all about information. No selling or pushing, just pure info for the reader.
I am not so involved in social media so you have given me the push to go for it, I have been planning on doing it. As you say I didn’t know where to start so thanks for the pointers!
I had a look at your headline tool and I like it. Tried it on some of my own blog headlines and it works well, I will use it in future when I make my titles.
Good luck with your blogging!
You’re welcome Alan and thanks for your comment. )
I have just started writing blog post so I found your information of incredible value, thank you so much for all the tips, I think its a very good point you make about being consistent, I think this is really important and also engaging with your audience, whats the point in being able to leave comments if you’re not going to respond.
I think your best piece of advice I’m definitely going to keep in mind is to provide value and not a sales pitch.
thank you for a great article
You’re welcome Amy. Glad to see that you’ve found my post helpful. )