It’s a well-known fact that content marketing is crucial for promoting a brand’s products and services. But a successful content marketing strategy needs the right technology and tools to back it up.
In fact, 28% of B2C marketers say that content marketing technology and tools increased their content marketing success.
And 67% of the most successful B2B content marketers say their organizations are either advanced or expert in their use of content marketing technologies. 75% say that content marketing technologies give them better insights into how their content is performing. 56% say that it helps them better understand audience preferences and behavior.
Equipped with the right tools for content marketing, you should be able to see immense success in the execution of your strategies. Let’s take a look at the top content marketing tools that can help you develop and promote your content more effectively.
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If you’re a content strategist, content manager, or content creator, you need to get comfortable with keyword research tools. And one of my absolute “never leave home without it” keyword research tools is SEMrush.
I use the Keyword Magic Tool to do broad keyword research into content topic opportunities. It not only gets me critical volume and competition data for the target keyword I’m looking for, it also gives me tons of ideas for other keyword opportunities, that are easily sorted or reviewed by a number of factors.
I also use the Keyword Difficulty Tool to determine how hard it is to rank for every keyword opportunity I want to go after. (The higher the percentage, the tougher it can be to rank, or the longer it will take to have my content climb.)
Feedly serves as a RSS reader, primarily used for managing the RSS feed of different blogs and news portals, which makes it a valuable source for content ideas. Feedly gives you the option to design a personalized news desk; one that will then provide interesting and relevant content heavily based around the main topic of your content marketing strategy.
HubSpot has several tools for monitoring your blogs, creating blog posts that leave an impact on people, landing pages, etc. This platform has social media analytics. You can also schedule your messages with HubSpot.
HubSpot attracts your visitors and converts them to closing customers. Hence, providing more control with less hassle and an inbound marketing strategy that is functional. This includes blogging, SEO, social media sites, website, lead management, landing pages, call-to-action, marketing automation, emails, analytics, and salesforce synchronization. It gives you the confidence to entrust the platform.
Having an all-in-one marketing platform makes your marketing less time-consuming and easy. This platform gives you more power as everything is integrated. You get an opportunity to close more deals. In fact, all your work is more systemized and organized. And you adapt to it more quickly.
BuzzSumo was formed in 2012 before being acquired by Brandwatch five years later. The platform has three strands to its offering – content research, influencer discovery and monitoring. We’re focusing on the powerful content research tool here, which in a nutshell enables you to discover popular online content.
Search for your topic of interest and BuzzSumo will present you with the most popular content by total engagements – which are aggregated from Facebook, Twitter, Pinterest, Reddit, and also the number of domains linking to that content. You can also view trending content, backlinks for any domain or page, compare engagement between domains and a whole host of other stuff.
Your headline is the first thing that people will notice about your content. This holds true for both your text-based and visual content. Most people will read the title first and decide whether or not to engage with the content. That’s why it’s crucial to write compelling headlines that will intrigue that audience at first glance.
You can use the CoSchedule Headline Analyzer to test the potential of your content titles before you decide to publish them. This tool analyses your prospective titles and grades them based on the structure, grammar, and readability. It also gives you suggestions on how to make them more powerful and entice your audience to engage.
If you’re a marketer who needs inspiration (and analytics), you are the customer avatar of the Swiped.co weekly newsletter. Every week Mike sends out “swipes” from top marketers, copywriters, and businesses. For example, “Ads using the ‘disruption’ hook” or “Ad message testing from Shopify.”
Swiped.co is for content marketers who want to:
- Improve their copy
- Find the copy working best right now
- Get copy inspiration
Simply Measured offers enterprise-level analytics and management for big brands and their social efforts. It has a wide array of free tools for the rest of us, too.
Among Simply Measured’s reports are these:
- Twitter Follower Report
- Twitter Customer Service Analysis
- Facebook Fan Page Report
- Facebook Content Analysis
- Facebook Competitive Analysis
- Facebook Insights Report
- Instagram User Report
- Social Traffic Report
- Traffic Source Report
- Google+ Page Report
- Vine Analysis
Phew! That’s a lot of reports!
How to use Simply Measured: Each of these reports costs no money, although Simply Measured will ask for a Twitter follow or a Facebook mention in exchange for the free report. You can save loads of time in pulling reports from this one location as you seek to gain insight on where your social media efforts have been going lately.
They’ve got all six major social networks covered: Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest.
Users can discover relevant content on the publisher’s page via CodeFuel. This platform also helps in engagement and monetization of their online content space.
CodeFuel is a tool that helps you engage the users and monetize your content. By this tool, you engage your visitors by the targeted content in multiple formats and earn through it. The solutions provided by this tool allows the users to stay on-site for longer time period and explore more pages which results in an increase in revenue.
Your online content could be worked on to provide more engaging and powerful revenue opportunities through texts, images, videos, tags, ad layouts by CodeFuel’s intelligent advertising platform.
It is available on desktop, mobile, tablets, etc. This also offers real-time analytics, custom reports, and advanced optimization tools to propel your traffic for the best revenue.
AnswerThePublic turns keywords into questions you can answer in your content. For example, if you search “content marketing,” AnswerThePublic will show you all of the questions that have been searched for related to content marketing, starting with who, what, where, when, why, and how.
The content marketing tool also shows you prepositions (ex. content marketing is, can, with, to, for, near) and comparisons (ex. content marketing versus social media). Using these search questions, you can create content that answers your avatar’s questions.
Use AnswerThePublic to come up with content ideas based on search queries of keywords.
Most affiliate marketers are using content marketing within their marketing strategy.
You probably are, too.
If you aren’t, chances are you probably plan to start soon. These content marketing tools are the easiest ways to get the most engagement out of your content without spending a ton of time and energy.
Just pick the ones you want to try and see which of them brings in the best results. Each of these tools relates back to content marketing in one way or another.
Whether you’re just starting out in the content marketing world, or you’re a pro, these resources are essential for taking your content-engagement rates to the next level.