Designing a logo is simple, right? Think again. There’s more to crafting a brand’s visual identity than just placing a name in a square and calling it a day.
Logo designers are in high demand, and it’s for good reason – a logo is often a company’s first impression, one that can impact a customer’s brand perception, purchase decisions and overall attitude toward a product.
We live in a society painted with brand logos. Even toddlers who can’t yet tie their own shoelaces recognize many logos or are able to deduce what a company sells just by looking at its brandmark.
For those who are about to embark on a brand design journey, or think it’s time for their company’s visual identity to undergo a face lift, I asked some design experts to provide tips on creating a great logo.
Here you are;
The first step to a killer logo is an idea. So start feeding your brain with new impressions and experiences. Use anything that works for you. Try hiking and gain inspiration from nature. Or visit an art gallery. Meditation, photography, action sports… In a nutshell, any kind of activity that fills you up with energy and joy may help you get that revolutionary idea.
Be Unique & Clever
A logo is what helps distinguish a brand from its competitors, so it’s important that the image stands out from the rest — something many brands struggle with.
In many cases, imitation is the best form of flattery — with logo design, this is not the case. “What’s important is to create something that you believe is different from anything already out there,” David Airey, a graphic designer and creator of website Logo Design Love says. “It’s highly unlikely (some say impossible) that what you create will be original, but that should be the goal.”
Creating a unique design isn’t all about avoiding imitation, but also about designing something out-of-the-box. It’s tempting to just throw an industry icon on the page, but it’s important to think creatively. “The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an airplane. The Apple logo isn’t a computer,” Airey notes in his book.
Keep It Simple
All iconic logos are simple: Apple, Nike, Microsoft, Audi and many other ones are perfect examples. You will recognize them from thousands of others because they have simple yet unique features. The main feature should be the most recognizable, like four rings in Audi logo and the tick sign in Nike.
Be aware that the design of your logo may be changed in the future as the company grows, so it must be flexible as well. Make your logo as simple as possible by using simple elements like circles, lines, rings, etc. but don’t discount creativity when doing so.
Color Is the Key
When taking the brand’s personality into account, you have to think about every aspect of the image. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked.
Every color has a different implication and can bring nuance to your message — don’t fall into the trap of conveying the wrong message because of a simple brush stroke. The Logo Company released an article “The Science Behind Colors” and an info-graphic displaying The Psychology of Color in Logo Design. Here’s a quick break-down:
- Red: energetic, sexy, bold
- Orange: creative, friendly, youthful
- Yellow: sunny, inventive, optimism
- Green: growth, organic, instructional
- Blue: professional, medical, tranquil, trustworthy
- Purple: spiritual, wise, evocative
- Black: credible and powerful
- White: simple, clean, pure
- Pink: fun and flirty
- Brown: rural, historical, steady
The whole idea of having a logo gets defeated when your logo is not original. Your logo is an extension of your company and needs to be original else it can do more harm than good to you. Although you can always take inspiration from other logo designs that you admire, copying others work is not acceptable.
Whatever you design, you should always check that your creation does not incur any plagiarism, with the risk that it has chances to get confused with that of any other existing company.
Don’t Expect Overnight Success
Although a successful logo may grow with your business, it must be identifiable from one year to the next. You may change small elements of your logo, or adapt it to your company’s changing needs, but the concept should stay the same.
Reinventing your logo should happen only under the most dramatic circumstances, because your logo is your face to the world: without it, your organization has no identity.
Changing your identity can cause you to lose customers, lose sales, or lose traction in the market.
Know the Power of Typography
There are hundreds of fonts out there to use in your logos. Every font reflects something. Serif is a little bit traditional. For the modern look, try the fonts from the Sans-Serif. If you want your text to look carefree or formal, Script font is recommended.
Travel companies can use the handwritten script. Serif is used to look traditional; Sans-Serif is a good idea if your brand produces innovative products.
Make most out of these tips to a make a killer logo that represents the uniqueness of your brand! If you want a badass logo for your company, don’t forget to check our services page.
Finally, as you strive to develop the skills to come up with killer logo designs, you must have in mind that it takes time, and you may not get it right the first time. However, you must never quit but instead keep on practicing so that you can improve your designs with time.
Always be sure to improve continuously your knowledge by every available resource at your disposal. Without a strong desire to learn how to create killer logo designs, you will be just like any average designer, and you will never know what it feels to be at the top of your game.
With proper research, design knowledge, experience, and keeping into account the said tips, you will be surely able to come up with a stellar logo design for your website.
Does your site has a great logo? If so, what would you advise?
Sources: biznessapps, mashable, apppartner, justcreative, thelogocreative, inkbotdesign, creativebloq, tailorbrands, blankmarketing, logomaven