Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at some of the best options, including several ways to boost site traffic for FREE.
Inbound marketing focuses on attracting the right people to your company. One of the best ways to do this is by creating content through blogging.
To come up with content that will attract the right visitors to your website, you should know your buyer persona. Once you know your audience, you can create content that will attract them to your website.
But how do you write a good blog post that will attract the right audience? Follow these five steps:
- Identify your buyer persona: Find out more about your audience, from job title to pain points.
- Conduct SEO research: Learn what your audience is searching for on search engines so you provide the right content.
- Write a draft: Begin by drafting a post that answers your audience’s questions.
- Publish: Publish your post on your blog.
- Promote: Promote your blog post on social media and email newsletters to generate traffic. The more traffic your post generates, the higher it will rank in search engines.
High-Volume, Low-Competition Keywords
Enter one (or a few) relevant words or phrases into your keyword research tool, then choose one of the keywords ideas reports to see hundreds or thousands of ideas.
Keep in mind the following metrics when you do keyword research:
- Search volume—the overall search demand for this keyword, or how many times this keyword is searched for in Google each month, in a specific country;
- Keyword Difficulty—the ranking difficulty of a keyword, represented as a numerical value between zero and a hundred.
This gives you a manageable list of low-competition topics with decent search volumes. For more ideas, play around with the filters until you get a list you’re satisfied with.
Spy on Your Competitors
Whenever I start a new online store, I’m always curious to know the main traffic sources of my competitors. This helps me understand which marketing channels I should prioritize.
I sometimes use the free Alexa tool. All you need to do is type in your competitor’s website, scroll to “Upstream sites,” and look at the list of websites that were visited immediately before landing on your competitor’s website.
Increase Your Social Media Presence
In this day and age, your company can’t afford to ignore social media.
Having a Facebook profile isn’t enough anymore. You need to make sure you have an active presence on other platforms as well, such as:
Try your best to get more followers. Create posts that encourage engagement. Respond directly to your followers to entice communication.
Just because someone follows your brand on social media doesn’t mean they visit your website. But now, you can post links to your social pages with the intention of driving traffic directly to your website. Constantly posting links will increase the chances of you getting an increase in clicks and traffic.
Create Viral Giveaways with KingSumo.
Social media giveaways are a great strategy to quickly gain awareness and email leads. A simple giveaway contest is easy to set up and very inexpensive. A well selected gift voucher or book giveaway usually does the trick.
KingSumo allows free contest giveaways and has inbuilt social media sharing features that incentivize people to share with friends to earn more entries.
Encourage Incoming Links
Google prioritises sites that have a lot of incoming links, especially from other trustworthy sites. Encourage clients, friends, family members, partners, suppliers, industry mavens and friendly fellow bloggers to link to your site.
The more incoming links you have, the higher your site will rank because, quite simply, the more authoritative it becomes in the eyes of search engines.
But beware: SEO snake oil salesmen try to trick Google with spammy links from low-reputation sites. Some links can actually damage your SEO.
Plug into the Blogosphere
The blogosphere is a reciprocal sort of place. Read, comment and link to other people’s sites and blogs, particularly those operating in your market, and they’ll hopefully read, comment and link to yours, attracting more prospects.
A good place to start is Quora. A neat tactic for getting your voice out there is to spend some time answering peoples’ questions on Quora and providing real, valuable and tangible insights for the specific area you are an expert in.
Use PPC Ads ( Super Fast, Super Risky!)
Let’s start with the super-fast way to increase website traffic fast. That’s PPC. PPC or pay per click is when you pay a search engine like Google to show your ad in the search results in a special and very visible section for ads.
Over 50% of website traffic comes in through a search engine. So this is a great place to be when you need to increase website traffic fast. Nearly half of all query results will include ads. If you’re not advertising here, your competitors are.
Gone were the days when creating schema markups required coding. With Schema Pro you can easily markup your content without hiring a developer.
This plugin ships with popular markups like Article, Review, Event, FAQ and even Local Business. This lets you standout from the crowd in the Google results pages. Schema Pro has the potential to increase the Click Through Rate (CTR) for your results in search engines which will boost your page traffic and conversions.
Invite Others to Guest Blog on Your Site
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site.
Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.
Power of Influencers
Influencer marketing isn’t a passing fad. In fact, it’s a budget-friendly option to drive traffic to your website. According to Think with Google, collaborations with YouTube influencers are four times more effective at driving brand familiarity than those with celebrities.
When influencers post discount codes, links, reviews, or giveaways, you are tapping into their audience to drive traffic to your website.
Collaborate with other Brands
Brand partnerships validate your company and put you in front of a targeted audience. Every brand collaboration should have some sort of digital component, especially if you want to drive traffic to your site.
This could include cross-promotion on social media or email, as well as links to your site from theirs.
Get Interviewed on Podcasts
Podcasts are exploding in popularity in Australia and the US. Hosting your own podcast or being featured in someone else’s can be a great source of web traffic.
The backlink also improves your website credibility. Do an analysis of all the relevant podcasts in your industry and reach out to the show to request a feature interview or contribution to an episode.
Post Content to LinkedIn
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis.
Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.
I get really excited just talking about all of these tactics that can drive traffic to your site because they are the tactics that anybody can use.
As I’ve tried to show you throughout this article, they’ve been used by people effectively. I’ve used them for myself as well as for clients and so I know they work.