A cleverly written sales copy serves primarily two purposes.
One — to entice prospective customers to make a purchase.
Two — to encourage them to inquiry about a product.
According to the U.S. Small Business Administration, more than half of all small businesses fail within the first five years. Don’t let that happen to you.
Marketing can make all the difference. Learning to incorporate certain words into your advertisements to quickly capture a consumer’s attention can easily lead to booming sales and a business that is likely to stick around for many more years to come.
In this article, you’ll learn the top 7 power words that can improve any sales copy in any industry.
Are you ready?
Let’s get started!
If you think “free” is sleazy and overused, think again. People love free, plain and simple. You can give practically anything away for free, no matter how small, and you’ll grab people’s attention.
Gregory Ciotti of Help Scout points this out using a study where the researchers asked people to choose between a Lindt truffle for $0.15 — which is a heck of a deal — or a Hershey Kiss for $0.01. An amazing 73 percent chose the Lindt truffle!
Then they asked another group to choose between a Lindt truffle for $0.14 — again, a heck of a deal ) — or a Hershey Kiss for free. This time, 69 percent wanted the Hershey Kiss. Why? Because everyone loves free stuff.
Oh, the power of a great bargain. Make it clear that they’re saving money, and people are more likely to make the purchase. It’s the reason why many of us never ignore the sale rack.
Many have trusted and been let down in the past. So, they find it a bit difficult to trust again.
Before people can give you their hard-earned cash, they have to trust you. If they can’t trust, they can’t buy from you. Using the word “trust” is a great place to start; it shows you’re aware of their problems and willing to deal with it.
Why should prospects trust you?
Give them reasons and use the word trust.
If you’re trying to sell a product that strives to make life a little easier for the consumer, then “simple” is the way to go. No one wants to deal with a complicated gadget or service. A consumer’s time is precious. If what you have to offer a consumer involves a long and complicated process, don’t expect to see booming business sales.
Most consumers will steer clear of it. By placing the word “simple” in your company’s advertisement, you assure customers that your product isn’t going to just help make a consumer’s life a little easier, but it’s going to require little effort to make that happen.
For extra foot traffic in and out of your business, use this word when selling your product, but, remember, only use it if it is, in fact, true. A deceptive ad can drive customers away from your business permanently.
Which sounds better? “How to Change a Flat Tire” or “The Best Way the Change a Flat Tire.”
It’s a no-brainer, really. Think about how many times you’ve Googled something, only to get frustrated during the search, so you go back and add the word “best” in front of your search. Maybe it’s just me, but I have a feeling I’m not the only one.
It’s as if “best” is a sacred word that’s only awarded to the truly great, so you can count on anything labeled as the best. We all know that’s not true, but to call something the best implies that at some point there was a comparison, and this one came out on top.
But please, don’t be deceptive with this. If you’re not truly the best, or you can’t get people to call you the best without coercion, keep working to actually be the best at what you do. Don’t just slap that label on yourself without validation.
Whether it’s the latest smart phone, fashion, child’s toy — consumers are always looking to get their hands on the latest product or service. Many yearn to be the first to have it and crave anything that will improve their way of life. Want proof?
Consider what happens whenever the latest version of Apple’s iPhone hits stores. Lines of people crowd retailers all in hopes of purchasing the new gadget. Some even go as far as camping out to get the phone before it sells out.
When advertising is involved, using the word “new” will entice shoppers to explore what your product is all about and increase the chances of a business sale. Remember, only use the word if what you are offering is, in fact, new.
Many are rarely satisfied with what they have. They want more.
Few people live the minimalistic lifestyle. That is why most people live beyond their means.
They are lots of great products out there that consumers want to try them all. If you use the word “more,” you’ll certainly have people who want whatever you’re offering.
Remember that consumers never get tired of buying and learning more.
Buy words that entice the customer with a one-of-a-kind opportunity
We as humans love opportunity… why do you think we check our email inboxes multiple times a day? Opportunity feels good. It’s exciting. It get our hearts beating a little bit faster. If you’re willing to create a good opportunity for your customer and present it in a compelling way, they will be all ears. Here are a few buy words you can use to create opportunity.
Buy words that add an element of exclusivity and scarcity
We want what we can’t have and we want what others can’t have. In addition, we want what is rare, what is valuable and what is ultimately exclusive. Nobody buys a brand-spanking-new Porsche because it is the logical thing to do.
They buy a Porsche because it’s exclusive. Keep exclusivity in mind as you think about words that make people want to buy.
Be Smart with Your Words
There you have it: The words you use can influence buying decisions. Of course, there are many elements at play. Simply using these words won’t make wallets fly open – but when combined with savvy content strategies and distribution methods, they certainly can’t hurt.
Keep this list of words that make people spend money in mind as you craft the content that might just bring a wealth of sales to your website and business.