Why Content Is King in SEO & Affiliate Marketing

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It may be hard to believe, but according to Internet Live Stats, Google is receiving approximately 67,000 search queries per second. Yup, that’s right, over 4 million queries per minute, and almost 5.8 billion searches a day.

These searches are as unique as the individuals typing them, so how in the world can a business predict what will draw consumers, particularly targeted consumers, to their product or service?

Sure, keyword research, market trends, and competitive analyses go a long way in determining how to position yourself in front of these potential buyers, but there is one thing a company can do to ensure it’s hitting the mark, and it’s not a new concept.

In a world where Google’s algorithms and spiders are getting smarter by the day, creating high-quality, engaging, informative and valuable content is king. With the ability to reach millions of people through a single click, the influence of content on an organization’s bottom line is greater than ever, which is why in 2018 content is on the front lines of every successful digital marketing strategy.

>> Get High Quality Content That Will Skyrocket Your Sales! <<


Benefits of SEO Content Writing—Why Content is King

If you’ve been around the search marketing block a few times, you’ve heard this statement more times than you can count. I know it sounds redundant, but until more companies do a better job at focusing on their Web site copy, it bears repeating. Well written content is important for three primary reasons:

  • Engages the reader
  • Increases search engine rankings and traffic
  • Promotes the likelihood of quality links from other sites

I’ve seen more than my share of companies who depend too heavily upon the weight and popularity of their brand to drive traffic to their site. Of course, it’s great that they have established their name or product in the minds of the public. But if you have one competitor who has done the same, and also provides quality written content on each page of their website, you’ve just lost a share of the market for no good reason.

We see well established companies make this mistake often on product pages. It’s not enough to post quality photos, a small blurb, and the pricing. In order for your intended audience to find your products and read your page versus your competitor’s, you need every page of your site to be focused on providing detailed, useful information that a customer would search for in the process of making a purchase/conversion decision.

High Sales & Customer Retention Are All Dependent On Content

For a business to grow and attain steady reputation, high sales and customer retention is required. Ranking high on Google is one thing and getting a massive inflow of traffic to your site is a different thing altogether. Lucky enough, this can be achieved through strategic SEO content, local optimisation for your business website and a highly strategic keyword strategy.

However, it doesn’t all end there. Maintaining this inflow and actually ensuring that incoming traffic is converted to maximum sales requires a whole daunting approach regarding content.

In this age and day, online shoppers and information seekers are looking for tips, how-to articles, product reviews, buying guides, and professional advice material. They are looking for helpful informative content and want to get updated on their areas of interest.

You definitely won’t do your site any good if you don’t concentrate on giving them what they want; through high-quality content.

If you do so, however, content is king, as it is what you use to increase the profitability of your business, by retaining the clients that you have, recruiting more as they come, and ensuring that new web visitors follow call to actions and make online purchases. You will need consistent and strategic content as part of customer services as well.

Other Sites Crave Content

This information isn’t a secret, which is why other sites want a portion of others’ high-quality content. These authority sites understand the importance of SEO and are aware of the traffic generated through a popular link.

They also want to engage their visitors, so it’s a natural progression for them to link to good content if it serves a purpose for their site. This is what SEO experts refer to as earning back-links, and a website’s primary goal should be to earn them from authoritative sites.

When it comes to seeking out information online, most people visit sites and pages that contain content or data that supports their ideas and backs up their narratives. Content should support these efforts, which requires thoroughly researched, valuable, high-quality information.

There are also two other important aspects of web content. For simplicity’s sake, we’ll call them:

Quantity and Quality.

Quality means that the content should be well written and be free from those embarrassing typos that make visitors wonder if your website really knows what it’s talking about. For our purposes, however, it also means that content should be rich in keywords, informative and interesting, so that the visitor feels they’ve learned something. Such is the power of Quality content.

Quantity, on the other hand, means that your website should be updated regularly with new content added. A visitor may return to an informational article once, or even two or three times, but if your website’s content never changes, eventually, there will be no reason for him to return.

How Often Should You Add New Content?

This is where experts differ. Some say once a week is often enough. Others say twice a day, at least. It depends on the nature of the site, of course; a website’s commercial blog should be updated once – or even twice – per day.

Static content, however, can be added once or twice a week. Try to space it out. Going for weeks without adding anything then suddenly adding ten different articles isn’t going to get you anywhere.

Content truly is king on the Internet. Use it properly, and first-time visitors will become repeat visitors.


Conclusion

All the ideas discussed above revolve around the theme of engagement. Content is king because it can create a meaningful connection with consumers. From family obligations to work requirements and more, modern society is putting increasing demands on our time, so when it comes to capturing the attention of your users, time is of the essence.

Continuing to produce great content helps others determine that your site is valuable enough to link to. Thus, everything returns full circle to the importance of great content. It provides the value that people want to share with other people through links on their own sites.

Content provides the relevance and generates the authority that search engines need in order to deliver relevant results to searchers. That’s why content will always be king in SEO.

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12 comments

  1. This is a very well written article on why content is king in seo and affiliate marketing. Thank you for sharing this, however, affiliate marketing is a game of patience and constantly creating great content which can sometimes be a challenge. Once can achieve really good results this way. I have also gone through your website and I must say that it is very informative and worth following. I will definitely visit again.

    1. Yes you’re right Kay, patience is the key in affiliate marketing and those who understand this fact can get success in this business.

      Thanks for your comment.

      Best,
      Ali

  2. Indeed, content is king, but so difficult to get right.

    Especially as everything has been written and duplicated many times before.

    When I see some sites that are producing reviews on a daily basis with some 2,000 words I wonder just how can this be possible without duplication?

    Content for many is the stumbling block because we all think we can’t write and I can attest to this myself.

    It takes time and a lot of research. Like everything else, the more you do the better you will get.

    Thank you for such a clear and concise article that I am sure will help many.

    1. It’s not a person who create those content Mick. Most of the times, there are a team behind their sites who produce their content or they hired several writers to write those reviews for them.

      Best,
      Ali

  3. Hi Ali,

    Thank you for this informative and detailed article. I agree with you when you say that content is king. Even though it is repeated over and over, it really is true. Depending on what your business model is, content is your bread and butter. It is what makes your business thrive. So, making sure that your content is the highest quality it can be is key.

    -Amanda

  4. This is a really helpful article! I absolutely agree that content can make or break a business and your site. I’ve been surfing the web for a while now on various topics, too many to count really and whenever I land on something that has numerous typos and keyword stuffing, I just click out.

    Problem with that though is that they’ve already got that click, so that’s one more point telling google’s search engine “hey, maybe we should push this website up more.” When in reality, sites like these are not helpful at all and do more harm than good. But then again, if it’s high quality, helpful content that does change that.

    I also agree that consistently posting and making quality content for your site is a huge factor in staying relevant and in Google’s good books. All of these points are really important and I thank you for writing about them. It’s helped me reflect on my own site, this has inspired me to keep working and believing in it and myself.

  5. Hi Ali,

    I couldn’t agree with you more. Content is King. That’s what many new bloggers need to understand before they start to think of monetizing their website. So many people are not patient enough and often rush to apply for affiliate programs, as a result, they got rejected. Why? It could be because they don’t have enough quality content on their website, their blogs aren’t relevant to the products they want to promote, the website is not user friendly, etc. The point is when we start an online business by building a website, we want to make sure we put our visitors/readers first. Get them interested in what we do, learn a lot from our posts, engage with them in order to build a solid relationship that will later help with visitors retention and getting sales, etc.

    Thank you for sharing this post. I hope there will be more bloggers who will learn a lot from your site.

  6. Hi Ali,
    It is a pleasure to read your articles, so well written and easy to follow.
    I knew before reading your post that content should be great in order to attract, and keep at the same time, the readers. But I never saw it in the way you so clearly explained – the possibility that high authority sites might link to good content, as so as we can benefit from the best quality backlinks.
    This is illuminating, thanks for opening my eyes on that.
    I will work harder to create the perfect content, or, at least, close to perfection.
    Keep up the good work, as you’re inspiring and helpful.

    Many thanks,
    Florin

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