It may be hard to believe, but according to Internet Live Stats, Google is receiving approximately 67,000 search queries per second. Yup, that’s right, over 4 million queries per minute, and almost 5.8 billion searches a day.
These searches are as unique as the individuals typing them, so how in the world can a business predict what will draw consumers, particularly targeted consumers, to their product or service?
Sure, keyword research, market trends, and competitive analyses go a long way in determining how to position yourself in front of these potential buyers, but there is one thing a company can do to ensure it’s hitting the mark, and it’s not a new concept.
In a world where Google’s algorithms and spiders are getting smarter by the day, creating high-quality, engaging, informative and valuable content is king. With the ability to reach millions of people through a single click, the influence of content on an organization’s bottom line is greater than ever, which is why in 2018 content is on the front lines of every successful digital marketing strategy.
Benefits of SEO Content Writing—Why Content is King
If you’ve been around the search marketing block a few times, you’ve heard this statement more times than you can count. I know it sounds redundant, but until more companies do a better job at focusing on their Web site copy, it bears repeating. Well written content is important for three primary reasons:
- Engages the reader
- Increases search engine rankings and traffic
- Promotes the likelihood of quality links from other sites
I’ve seen more than my share of companies who depend too heavily upon the weight and popularity of their brand to drive traffic to their site. Of course, it’s great that they have established their name or product in the minds of the public. But if you have one competitor who has done the same, and also provides quality written content on each page of their website, you’ve just lost a share of the market for no good reason.
We see well established companies make this mistake often on product pages. It’s not enough to post quality photos, a small blurb, and the pricing. In order for your intended audience to find your products and read your page versus your competitor’s, you need every page of your site to be focused on providing detailed, useful information that a customer would search for in the process of making a purchase/conversion decision.
High Sales & Customer Retention Are All Dependent On Content
For a business to grow and attain steady reputation, high sales and customer retention is required. Ranking high on Google is one thing and getting a massive inflow of traffic to your site is a different thing altogether. Lucky enough, this can be achieved through strategic SEO content, local optimisation for your business website and a highly strategic keyword strategy.
However, it doesn’t all end there. Maintaining this inflow and actually ensuring that incoming traffic is converted to maximum sales requires a whole daunting approach regarding content.
In this age and day, online shoppers and information seekers are looking for tips, how-to articles, product reviews, buying guides, and professional advice material. They are looking for helpful informative content and want to get updated on their areas of interest.
You definitely won’t do your site any good if you don’t concentrate on giving them what they want; through high-quality content.
If you do so, however, content is king, as it is what you use to increase the profitability of your business, by retaining the clients that you have, recruiting more as they come, and ensuring that new web visitors follow call to actions and make online purchases. You will need consistent and strategic content as part of customer services as well.
Other Sites Crave Content
This information isn’t a secret, which is why other sites want a portion of others’ high-quality content. These authority sites understand the importance of SEO and are aware of the traffic generated through a popular link.
They also want to engage their visitors, so it’s a natural progression for them to link to good content if it serves a purpose for their site. This is what SEO experts refer to as earning back-links, and a website’s primary goal should be to earn them from authoritative sites.
When it comes to seeking out information online, most people visit sites and pages that contain content or data that supports their ideas and backs up their narratives. Content should support these efforts, which requires thoroughly researched, valuable, high-quality information.
There are also two other important aspects of web content. For simplicity’s sake, we’ll call them:
Quantity and Quality.
Quality means that the content should be well written and be free from those embarrassing typos that make visitors wonder if your website really knows what it’s talking about. For our purposes, however, it also means that content should be rich in keywords, informative and interesting, so that the visitor feels they’ve learned something. Such is the power of Quality content.
Quantity, on the other hand, means that your website should be updated regularly with new content added. A visitor may return to an informational article once, or even two or three times, but if your website’s content never changes, eventually, there will be no reason for him to return.
How Often Should You Add New Content?
This is where experts differ. Some say once a week is often enough. Others say twice a day, at least. It depends on the nature of the site, of course; a website’s commercial blog should be updated once – or even twice – per day.
Static content, however, can be added once or twice a week. Try to space it out. Going for weeks without adding anything then suddenly adding ten different articles isn’t going to get you anywhere.
Content truly is king on the Internet. Use it properly, and first-time visitors will become repeat visitors.
All the ideas discussed above revolve around the theme of engagement. Content is king because it can create a meaningful connection with consumers. From family obligations to work requirements and more, modern society is putting increasing demands on our time, so when it comes to capturing the attention of your users, time is of the essence.
Continuing to produce great content helps others determine that your site is valuable enough to link to. Thus, everything returns full circle to the importance of great content. It provides the value that people want to share with other people through links on their own sites.
Content provides the relevance and generates the authority that search engines need in order to deliver relevant results to searchers. That’s why content will always be king in SEO.